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Frequently Asked Questions

Below are answers to our most common inquiries. If you can’t find what you are looking for, please email us your question for a quick response.

Branding

How do I get started with a new brand or rebranding project?

Creating a new or revamped brand sets the tone of your business’s entire look and customer experience. Our goal is for your project to run as smoothly as possible while we create a beautiful and effective solution to help you grow your business. Get started here.

I need a website too. Can you do that as well?

Indeed! We specialize in creating websites for small businesses and start-ups that get results. Our process will walk you through the steps needed to achieve your online goals through your website. Learn more about our website services.

How long will it take to complete my brand?

Our Brand Identity Package is completed over a 4-week period. At the beginning of the project we will determine a schedule. Every effort will be made to meet a deadline if you have one.

How much does a new logo cost?

We create an entire custom brand as opposed to just a logo. For $2500, we will nail down your ideal client and develop a primary and secondary logo, typography pairing, a color palette, additional elements such as patterns or illustrations (if applicable), a brand board & guidelines, 3 marketing pieces and social media profile/banner images. Learn more about our branding services.

Can you help me with printed materials such as brochures and our annual report, etc.?

Definitely! Please email or call us at (585) 210-2098 for a custom estimate for any print projects you have.

Websites

How do I get started with a new website?

Creating a new website is exciting and should be an enjoyable process! Our goal is for your project to run as smoothly as possible while we create a beautiful and effective solution to help you grow your business. Get started here.

I would like a website, but first I need branding help. Can you help?

We’d love to! We specialize in creating meaningful and well-crafted brand identities and usage guidelines to help entrepreneurs manage the application of their design across all printed and digital branding and marketing materials. Learn more about our branding services.

How long will it take to complete my website?

For most websites, we work within an 8-week timeframe (depending of course on the size and complexity of your site and how quickly you can supply the items we need to begin). At the beginning of the project we will determine a schedule. Every effort will be made to meet a deadline if you have one.

How much does a website cost?

While the cost of designing and developing a website may vary depending on specific needs and functionality, we have 3 packages available as starting points. Once we have an understanding of the total scope of your project and the end goals you desire, if necessary, a custom estimate will be provided.

Will my website be mobile-friendly?

Yes. All of our websites work on all devices and are “responsive” in nature. This means that your website will rank higher in Google searches and will provide an optimal viewing experience for your visitors by responding to its environment — whether viewing on a desktop computer, smartphone, laptop or a tablet — by resizing and rearranging the content on each page to fit.

Can you help me with the content for my site?

Yes! All of our packages include content planners to help you write compelling copy that engages your visitors and makes them more likely to buy.

Can you help me with photography?

Yes. We’d be happy to include either custom photography or searches for stock photography in our estimate.

Do you do eCommerce/Online Store websites?

You bet! See our eCommerce package.

What is Search Engine Optimization (SEO)?

Search Engine Optimization is a system of strategies and techniques used to improve your ranking in search engine results. The higher your website appears to the top of the list, the more traffic (and customers) you are likely to get. Without SEO your website can be invisible to search engines.

Do you provide SEO services?

We implement basic SEO strategies on all of our websites in order to increase your ranking in search engines. These strategies include Google Analytics setup, XML sitemap creation and submission and on-page optimization. However, there are many aspects that go into achieving good SEO. One of the most important is the copy on your website. Engaging and useful content is critical to your SEO success. Focus on crafting well-written, appropriate content that is rich in keywords.

Can you help me with online marketing (aka a sales funnel)?

We sure can! Have a look at our Make-Them-Flock-to-You Funnel package.

What is a CMS and why should I use one?

Wouldn’t it be nice to have the ability to edit your website content without the need to hire a programmer? That is what a Content Management System does. It allows you to edit and add pages, images, products or blog entries to your website and keep your site fresh for returning customers. Because the administration panel is web-based, it can be accessed from anywhere internet access is available. No additional software is required.

WordPress is the CMS that I use for all of my websites. It is an extremely user-friendly, full-featured web Content Management System (CMS). Because it is open source, it is free for anyone to use and and free from commercial restrictions and limitations. It is also the most popular web publishing system on the planet. If you can use a computer, then you can edit your WordPress site.

Do you provide training?

Yes. All of our clients receive a one-hour training on how to make edits to their website content.

What is a domain name?

A domain name is your address (also called a URL) on the internet. It would be something like yourcompany.com.

What is a web host?

Web hosts are companies that sell space on their server so that your website can be viewed on the internet.

Do I need my own domain name and web hosting?

Yes, you do. We can help you purchase your domain name and hosting or work with your current provider if need be.

Do you host websites?

No, we don’t. However, we highly recommend Siteground if you are looking for a good one. (Affiliate link)

Siteground

Web Support

Why do I need to update and backup my website after it is launched?

You want peace of mind that your website will be available for your audience without interruption and that it will continue to support your ongoing business growth and efforts. The unfortunate truth is that all software is vulnerable, including the software that runs your website. Software needs to be updated in order to increase security, fix bugs and add features and functionality to take advantage of new technology. Everyday websites — big and small — are getting hacked. You need to have a current backup.

Do you provide ongoing support for websites?

Yes, we offer our customers support plans for all of the websites we create. In fact, we encourage them. Keeping your website up to date, backed up and secure can be time consuming and tedious. It also takes you away from what you should be doing — building and nurturing your customer relationships.

How do I get started on a support plan?

Select the plan that best suits your needs and subscribe.

Do you support websites developed by someone else?

No, but I’d be happy to discuss a redesign of your website if you are interested.

Do you support multiple sites?

Yes, however, our plans include only one site. You’ll need to sign up for an additional plan for each of your sites.

How do I pay for monthly support?

Your monthly subscription is set up with your credit card. After you signup your account will be automatically charged each month until you cancel your plan.

Can I upgrade or downgrade my plan?

Yes, feel free to change plans at any time by simply logging into your account page.

What if I want to cancel?

There are no contracts or long-term commitments. You can cancel at any time.

Payments

When will I be billed for my project?

A 50% deposit is due in order to lock in your project and get you on the schedule.

Branding: The balance is due upon design approval and must be paid before the final files are delivered.

Websites and Online Marketing: The balance is due upon design approval and must be paid before development begins.

How do you accept payment?

We’ll send an invoice that can process payment quickly and securely with a credit card, a direct bank transfer or you may send a check by mail. All invoices are due within 15 days of being issued and a late fee of 10% will be automatically issued for every 15 days a payment is past due.

What is your refund policy?

Because our service is of the digital nature, we don’t offer a return policy.

Other

I’d want to refer you to my colleagues and friends. How can I do that?

Leaving a review on any of the various social media channels would be great! You can also provide a testimonial by filling out our client feedback form to let potential clients know about the great experience you’ve had working with us.

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